Glossary

A

Akylux ®

Plastic composed of internal spines between two thin sheets. This support is used for POS communication around the Loca Service refrigerated displays.

Its value for money makes it a preferred medium for your short and medium term displays. Rot-proof and washable, you can reuse these panels or change the visual by applying a vinyl adhesive.

B

BAT (Good to draw)

The order or B.A.T. is a document provided for signature (good by agreement) by a printer to a graphics studio, a communications agency or an advertiser.

Good shooting resumes document made to feel validated by the sponsor before starting to print. The agreement of the signatory is liable for further manufacturing.

Blanco

Otherwise known model in white (paper model), Blanco is a representation by volume of the POS support to achieve in selected quality of paper.

Generally, Blanco is white and is used to compose new POS templates for our refrigerated cases.

BRI (Immediate discount voucher)

It is good to get an immediate discount on the selling price of a product at the time of checkout.

It may be on paper, stickers, bag ... It is generally distributed directly in stores via BRI carrier present on our refrigerated displays.

C

Canalization

Action to connect several refrigerated displays together thanks to a principle of electric piping.

The objective is to optimize the sales of your products and the emphasis in the linear.

Cheek

Side part of a refrigerated display case. It is also an element of the POS which aims to draw attention to the lateral sides of a piece of furniture. There are different shapes adapted to the refrigerated display case that will be dressed.

Cromalin

A CMYK color control test method of a document or POS.

Cutting tool

Tool required in printing when your print can not be cut with the cutter, ie in a straight line.

D

Digital printing

Production, directly on a printer, and in their final version, of documents formatted by computer processing. Digital printing shortens editing times by eliminating several intermediate steps, from document design to offset press printing.

F

Fond perdu

Printing part falling to the cut.

Font (or Typography)

Complete set of signs: lowercase letters, upper and lower case letters, punctuation marks, numbers and mathematical signs, etc., of the same family of characters of the same body and the same fat.

Fronton

Element of the PLV which comes to dress the top of the piece of furniture. He stands on the gallows.

G

Gerbage

Operation consisting of superimposing containers (at Loca Service: our islands in particular) for transport in warehouses or stores.

GMS (hypermarket)

The acronym GMS stands for Large and Medium Surface and refers, as the name implies, to shops generally generally dedicated to food and whose surface area is generally greater than 400 m². One can distinguish commonly the large area (> 2500 m²) or hypermarket and the average area (between 400 and 2500 m²) or supermarket. Loca Service is a supplier of refrigerated display cases for the whole of the supermarkets.

M

MetalSkin

The MetalSkin © is a Loca Service innovation. Creator and manufacturer of this new support, we are able to offer you a customized POS, combining originality and functionality in a metal case that is efficient, innovative and powerful. MetalSkin © allows you to create an infinite number of POS to promote your products: with this support everything is possible, let your imagination run wild!

Metal is a material with undeniable strengths that brings a note of design and aesthetics to all forms, as well as an excellent visual rendering of image, logo or text. Our POS service and our graphic studio will accompany you in the design of your projects and will bring you the best value for money.

Model

Graphic design and assembly of your POS on our refrigerated showcases closest to the final production (today thanks to the P.A.O. and the quality of the digital outputs color, the models are closer and closer to the final rendering).

O

Offset printing

A printing method by which the inked image of the printing medium (an engraved metal plate) is not transferred directly onto the paper, but first onto a cylinder covered with a rubber sheet from which the ink Is transferred to the paper. In offset printing, the inks are liquid and are absorbed in part by the paper for optimal rendering.

P

P.A.O. (Computer-assisted publications)

Computer process combining different software for text processing, layout and image integration (example: Photoshop, Illustrator, Indesign ...). It allows the instantaneous viewing of all initiatives on layout projects.

Pelliculage

Application of a transparent or tinted, glossy, matt or matt film on a printed sheet (can be double-sided or double-sided).

POS (Point of sale advertising)

Its objective is to draw attention to a product or a commercial offer and to favor the purchase by a pitch, a speech or a visual advertising.

Q

Quadrichromie

Technique of reproduction of the documents in color by the superposition of the 4 basic colors: the 3 primary colors: cyan, yellow, magenta, plus black.

R

Rough

A sketch with a broad outline of a project or a previous illustration, possibly a model.

Roulettes

At Loca Service, 100% of our refrigerated cabinets are equipped with swivel castors with brakes to facilitate mobility in shelves and for easy installation in the shop without a pallet truck.

This is an exclusive Loca Service - the first rental company to have equipped its refrigerated furniture with wheels.

Routage

Operation of bulk mailings to many recipients.

S

Sandow

It is an elastic with a ferret at each end, allowing to hang POS for the refrigerated wall-mounted display case: Finos.

Selective nail polish

It is a varnish that only partially covers the printed sheet to accentuate the shiny parts contrasting with the paper material.

Shaping

Final operations of folding, broaching, cutting ... as a result of which a POS print takes its definitive form.

Skirt

Element of the POS which comes to dress the bottom of the piece of furniture. There are large skirts and small skirts.

Slimline

Also known as a strip or linear strip, it is a printed strip that is inserted into the price holders of refrigerated display cases.

Sous-fronton

Element of the PLV that attaches to the pediment with the aid of rings. It makes it easier to change business transactions without changing the basic POS.

Surbooking

Overbooking is a commercial technique that involves taking more reservations than places available. At Loca Service, since its beginnings in the world of rental, this practice is forbidden!

We respect our customers and our commitments thanks to our specific planning and booking software (which has 4 interlocks making it impossible to overbook).

Synthetic varnish

Varnish deposited by a special machine (varnishing machine). Its thickness gives the print of your POS a remarkable shine.

T

Template

Drawing on a sheet or on the layout screen, the size of the printed matter with its different margins and columns in their usual justification. It is on the template that the model of the POS is drawn.

Totem

Element of the POS which is positioned next to the refrigerated display case as an additional support for communication.

V

Varnish machine

Varnish passed on offset press, as an inking. This thin varnish is mainly intended to protect the printing of your POS. It can be partial or in full surface.

Varnish uv

Very high quality, it is obtained by the drying of sheets coated with varnish passing under ramps with ultraviolet rays.

Vinyl

A vinyl adhesive is an opaque self-adhesive product, printable in high definition and positionable on all our refrigerated display cases. Several types of vinyl adhesives are available: transparent or white background, repositionable or permanent ... It can be protected by plasticizing.

Vitrophanie

It is a communication medium very widely used in POS advertising on our refrigerated display cases. Aesthetic, luxurious and neat, this technique involves sticking an adhesive inside a window that will be visible from the outside. The vinyl of the adhesive is printed by means of an image, a logo, a drawing, a graphic, a trompe-l'oeil ... directly on the adhesive side to be bonded to the glazing, Thus protecting the visual from external aggression. The vitrophage printing medium can be permanent, detachable or repositionable.